Is blogging a worthy promotion tool?
Thursday, September 29, 2016
Written By: Shavonne Martin

We all dream of having that one blog that goes viral. And let’s be honest that is probably what motivates us to start a blog or keep a blog going.

The question though, is blogging really a worthy promotional tool? Are consumers really reading our blogs? Do blogs help us get business?

As a REALTOR®, there are three key aspects of blogging that help us and our business. The first key is that blogging allows us to become the expert. By writing and sharing your thoughts, ideas, tips, experience, you can position yourself and your company as the leader of your business.

The second element is that blogging helps to create customer relationships. Blogging is an easy tool to join discussions, provide tips and insights, and receive feedback. By engaging with your followers you can generate loyalty, interest, authenticity, and increase the connection with your audience.

Lastly, blogging allows for knowledge management. With real estate blogging you become the source in providing information and resources about the market and neighborhoods. This is not only helpful to your clients, but most of the time to anyone who has a house or is looking for a house. By blogging, you can not only gain exposure for your business, but provide crucial information to future clients.

According to and NAR article written by Charlie Allred (2015), more than 90 percent of home buyers search online for their new home. Blogging thus becomes one of the most efficient and effective ways to target those home buyers. By creating a vibrant blog, answering FAQs, sharing your content and being consistent you can begin to capture the online market. Writing about you, your business, your product, might not reach a lot of people; however, writing about what your followers what to read, what is relevant to the market will gain more attention and response. It is important to note that you should not publish a blog until it is worth reading.

With social media most of the time posts are shared or people are engaged because of an emotional response or it helps them to look good. Is your content informative? Is it unique? Will it generate a response or emotion, whether it is with humor or creativity? Would you read this blog if you came across it?

These are just some of the many questions to ponder while you endeavor on this adventure. Although you may not be an expert in everything, one REALTOR® in Milford, MA decided that he would add language to the bottom of each blog informing his readers that he would help them find another REALTOR® in his area of weakness, short sales. This not only gave him credibility, but it also allowed him the chance to make money from referrals. (Fortune, 2014).

“Keep things simple and think about the big picture. Always be useful when you talk to your potential clients, focus on one niche at time, and be yourself.”

If you have tried blogging and it really is just not working, maybe try starting small. Work on building your follower base on social media. Respond to comments or messages, know what your customers want and what they are interested in. Maybe try sending a newsletter and see how your consumers respond. Whatever you choose to try, remember, most likely your social media, follower base, blog posts, will not change overnight. Be consistent, be concise, and be you!




Allred, C. (2015). 7 Must-Know Ways to Kill it Online. Received from

Fortune, A. (2014). Expert advice for new REALTORS ®: start a real estate blog. Received from

About the Author:
Shavonne Martin currently served as the 2016 President of WCREALTORS. Since 2008 Shavonne has been very active at Williamson County Association of REALTORS®. As soon as her membership was active she served on the Community Service and Scholarship Committees. Shavonne was the Chairman for the Marketing and PR Committee in 2010. In 2011 Shavonne served as the Chairman of Community Service, and was elected to serve on the Board of Directors for WCREALTORS in 2012. One year later, in 2013 Shavonne was installed on the Executive Committee as Treasurer and also serving as Chairman of the Finance Committee.


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