Don’t Let Neighbors Downgrade Your Listing
Friday, October 13, 2017
Written By: NAR

It’s a dilemma in which no real estate professional wants to be stuck: snagging the perfect listing in a desirable area—right next door to the neighborhood eyesore. Whether it’s an unkempt property neglected by messy owners or an abandoned home falling into disarray, the ugly house next door can have a real and negative effect on the curb appeal of your listing. Your first instinct might be to ignore it and focus on the home you’re selling But potential buyers don’t have blinders on, and they’ll see the nearby nuisance right off the bat. So it’s best to address the problem head-on. With a little creative thinking, you can keep potential buyers’ attention on your listing and work through objections to any unsightliness next door. Here’s how.

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Consumers Say This Is the Ideal Down Payment
Monday, October 02, 2017
Written By: NAR

More than half of Americans say they would prefer to put 10 percent down on a home purchase rather than 15 percent, 20 percent, or 30 percent, according to mortgage banker American Financing’s 2017 Mortgages in America Survey. The 10 percent down payment option was the lowest among the choices respondents were given in the survey. It also was the most popular choice across generational divides, including millennials, Generation Xers, and baby boomers.

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4 Things You Really Wish Your Sellers Knew
Friday, September 29, 2017
Written By: NAR

You don’t want to hurt your clients’ feelings. But undoubtedly there are a few things that pop up in the course of transactions that you wish sellers already knew, so that you could avoid having some awkward conversations with them. Real estate pros chime in at realtor.com® with some of the top things they wish sellers knew about selling a home, including:

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Client Communications Aren’t One-Size-Fits-All
Thursday, September 21, 2017
Written By: NAR

If you want to break into a segment of the market you’ve never served before, the way you communicate with current clients might not work for the buyers and sellers you’re trying to reach. A new customer base, whether it’s relocating military families, downsizing retirees, or divorced condo seekers, will have a different set of needs and values that you may not be accustomed to and that require specific attention. Even if you think a one-size-fits-all approach to client communications makes you helpful to a wider audience, your business likely won’t grow at the pace you hoped, says Kelly McDonald, a marketing consultant and author of How to Market to People Not Like You.

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Study: FSBOs Net ‘Significantly’ Lower Profits
Monday, August 28, 2017
Written By: NAR

For-sale-by-owners tend to sell their homes for lower prices than homes sold through traditional agents via the MLS, and in many cases below the average differential represented by the prevailing commission rate, according to a new study by Collateral Analytics.

The study examined the price differences between homes sold through traditional agents versus those sold by FSBOs from 2016 to the first half of 2017.

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The True Impact of Home Staging
Monday, July 24, 2017
Written By: NAR

Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.

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Down Payment Myths Prevail
Thursday, July 13, 2017
Written By: NAR

Your clients may be under a false assumption on the necessary down payment they need to buy a home. Four in 10 recently surveyed Americans believe that a down payment of 15 percent or more is needed to purchase a home, according to the National Association of REALTORS®’ 2017 National Housing Pulse Survey, a survey of 1,500 adults nationwide.

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Wannabe Buyers Aren’t Saving Enough
Wednesday, May 31, 2017
Written By: NAR

Though millennials express the desire for homeownership, they aren’t saving anywhere near what they need for a down payment. About 80 percent of millennials recently surveyed by rental website Apartment List say they hope to one day buy a home, but 36 percent say they’ll likely need to wait more than five years before they can. Only 16 percent believe they’ll be able to buy within two years, according to the survey of 24,000 millennial renters born between 1982 and 2004.

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5 Common Real Estate Safety Myths
Friday, April 28, 2017
Written By: NAR

Most professionals believe these ideas will improve their personal security in the field. Sometimes, they’re wrong.

Real estate brokers and agents have hyped certain safety protocols in an effort to beef up personal security in the field, but some of the ideas that have become popular in the industry don’t necessarily make you less vulnerable to attack.

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Smart Staging Solutions for the Owner Occupied House
Tuesday, April 11, 2017
Written By: NAR

As a home stager, I hear weekly this song from people getting ready to sell their occupied home:

“My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy, and those oak cabinets in the kitchen are not going to fly with the younger buying bunch. Sure, you wish for a home that looks like the ‘AFTER’ reveal of your favorite HGTV show. A house where everything is perfectly in place–plump pillows perking up your living room sofa, stylish accessories adoring your lovely kitchen, and all your closets looking like Martha Stewart spent the weekend in there.”

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