Study: FSBOs Net ‘Significantly’ Lower Profits
Monday, August 28, 2017
Written By: NAR

For-sale-by-owners tend to sell their homes for lower prices than homes sold through traditional agents via the MLS, and in many cases below the average differential represented by the prevailing commission rate, according to a new study by Collateral Analytics.

The study examined the price differences between homes sold through traditional agents versus those sold by FSBOs from 2016 to the first half of 2017.

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The True Impact of Home Staging
Monday, July 24, 2017
Written By: NAR

Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.

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Down Payment Myths Prevail
Thursday, July 13, 2017
Written By: NAR

Your clients may be under a false assumption on the necessary down payment they need to buy a home. Four in 10 recently surveyed Americans believe that a down payment of 15 percent or more is needed to purchase a home, according to the National Association of REALTORS®’ 2017 National Housing Pulse Survey, a survey of 1,500 adults nationwide.

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Wannabe Buyers Aren’t Saving Enough
Wednesday, May 31, 2017
Written By: NAR

Though millennials express the desire for homeownership, they aren’t saving anywhere near what they need for a down payment. About 80 percent of millennials recently surveyed by rental website Apartment List say they hope to one day buy a home, but 36 percent say they’ll likely need to wait more than five years before they can. Only 16 percent believe they’ll be able to buy within two years, according to the survey of 24,000 millennial renters born between 1982 and 2004.

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5 Common Real Estate Safety Myths
Friday, April 28, 2017
Written By: NAR

Most professionals believe these ideas will improve their personal security in the field. Sometimes, they’re wrong.

Real estate brokers and agents have hyped certain safety protocols in an effort to beef up personal security in the field, but some of the ideas that have become popular in the industry don’t necessarily make you less vulnerable to attack.

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Smart Staging Solutions for the Owner Occupied House
Tuesday, April 11, 2017
Written By: NAR

As a home stager, I hear weekly this song from people getting ready to sell their occupied home:

“My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy, and those oak cabinets in the kitchen are not going to fly with the younger buying bunch. Sure, you wish for a home that looks like the ‘AFTER’ reveal of your favorite HGTV show. A house where everything is perfectly in place–plump pillows perking up your living room sofa, stylish accessories adoring your lovely kitchen, and all your closets looking like Martha Stewart spent the weekend in there.”

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The Big Down Payment Myth
Monday, February 27, 2017
Written By: NAR

Having the spare capital to put 20 percent down on a home purchase is great, but it’s certainly not the norm. Still, many people think it is and that belief may be holding some would-be home buyers back, particularly young adults.

Indeed, 39 percent of non-owners say they believe they need more than 20 percent for a down payment on a home purchase. Twenty-six percent believe they need to put down 15 to 20 percent, and 22 percent say they need a down payment of 10 percent to 14 percent to buy, according to the National Association of REALTORS®’ 2017 Aspiring Home Buyers Profile report.

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7 Signs Your Marketing Is Suffering
Friday, February 17, 2017
Written By: NAR

Could your marketing be outdated, ineffective, or even harmful? Forbes.com columnist John Rampton recently highlighted several signs your strategy might need an update in 2017:

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REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents
Wednesday, February 15, 2017
Written By: NAR

According to an October article published in RealtorMag.com, being on the forefront of technology trends helps gain an edge in the marketplace. The article, titled “4 Digital Marketing Trends to Watch in 2016”, references a Forbs.com report where SEO and online expert, Jayson DeMers, pinpoints evolving digital marketing trends that will really begin to have an impact this year.

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5 Home Design Needs for Your Boomer Clients
Thursday, January 19, 2017
Written By: NAR

The number of home buyers ages 55 and older is expected to grow over the next decade, and builders across the country are ramping up to serve them. At the International Builders’ Show in Orlando, Fla., this week, the National Association of Home Builders is educating attendees about how to support the industry’s efforts to cater to this segment of the market.

In one session, Deryl Patterson, president of Housing Design Matters in Jacksonville, Fla., offered ideas of how to design, remodel, and market spaces so that they’ll be more appealing to older home buyers. She says one important element is to avoid treating baby boomer clients as if they’ve suddenly developed a whole new set of living preferences. Patterson told attendees it makes more sense to think of boomers as “mature” in the sense that they are experienced buyers who know what they want. She described their mindset about their home purchase as: “I’m going to do it right this time, finally.”

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