Wannabe Buyers Aren’t Saving Enough
Wednesday, May 31, 2017
Written By: NAR

Though millennials express the desire for homeownership, they aren’t saving anywhere near what they need for a down payment. About 80 percent of millennials recently surveyed by rental website Apartment List say they hope to one day buy a home, but 36 percent say they’ll likely need to wait more than five years before they can. Only 16 percent believe they’ll be able to buy within two years, according to the survey of 24,000 millennial renters born between 1982 and 2004.

click here to read more

0 comments


5 Common Real Estate Safety Myths
Friday, April 28, 2017
Written By: NAR

Most professionals believe these ideas will improve their personal security in the field. Sometimes, they’re wrong.

Real estate brokers and agents have hyped certain safety protocols in an effort to beef up personal security in the field, but some of the ideas that have become popular in the industry don’t necessarily make you less vulnerable to attack.

click here to read more

0 comments


Smart Staging Solutions for the Owner Occupied House
Tuesday, April 11, 2017
Written By: NAR

As a home stager, I hear weekly this song from people getting ready to sell their occupied home:

“My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy, and those oak cabinets in the kitchen are not going to fly with the younger buying bunch. Sure, you wish for a home that looks like the ‘AFTER’ reveal of your favorite HGTV show. A house where everything is perfectly in place–plump pillows perking up your living room sofa, stylish accessories adoring your lovely kitchen, and all your closets looking like Martha Stewart spent the weekend in there.”

click here to read more

0 comments


The Big Down Payment Myth
Monday, February 27, 2017
Written By: NAR

Having the spare capital to put 20 percent down on a home purchase is great, but it’s certainly not the norm. Still, many people think it is and that belief may be holding some would-be home buyers back, particularly young adults.

Indeed, 39 percent of non-owners say they believe they need more than 20 percent for a down payment on a home purchase. Twenty-six percent believe they need to put down 15 to 20 percent, and 22 percent say they need a down payment of 10 percent to 14 percent to buy, according to the National Association of REALTORS®’ 2017 Aspiring Home Buyers Profile report.

click here to read more

0 comments


7 Signs Your Marketing Is Suffering
Friday, February 17, 2017
Written By: NAR

Could your marketing be outdated, ineffective, or even harmful? Forbes.com columnist John Rampton recently highlighted several signs your strategy might need an update in 2017:

click here to read more

0 comments


REALTOR® Magazine Reports on 2016 Marketing Trends for Real Estate Agents
Wednesday, February 15, 2017
Written By: NAR

According to an October article published in RealtorMag.com, being on the forefront of technology trends helps gain an edge in the marketplace. The article, titled “4 Digital Marketing Trends to Watch in 2016”, references a Forbs.com report where SEO and online expert, Jayson DeMers, pinpoints evolving digital marketing trends that will really begin to have an impact this year.

click here to read more

0 comments


5 Home Design Needs for Your Boomer Clients
Thursday, January 19, 2017
Written By: NAR

The number of home buyers ages 55 and older is expected to grow over the next decade, and builders across the country are ramping up to serve them. At the International Builders’ Show in Orlando, Fla., this week, the National Association of Home Builders is educating attendees about how to support the industry’s efforts to cater to this segment of the market.

In one session, Deryl Patterson, president of Housing Design Matters in Jacksonville, Fla., offered ideas of how to design, remodel, and market spaces so that they’ll be more appealing to older home buyers. She says one important element is to avoid treating baby boomer clients as if they’ve suddenly developed a whole new set of living preferences. Patterson told attendees it makes more sense to think of boomers as “mature” in the sense that they are experienced buyers who know what they want. She described their mindset about their home purchase as: “I’m going to do it right this time, finally.”

click here to read more

0 comments


The Promise of 3-D Printed Property
Wednesday, January 18, 2017
Written By: NAR

Technological advances in construction will represent a huge shift for the building and real estate industries in the next decade. Are you ready?

Imagine if all shoes were still made by hand. While you might yearn for the return of the artisan craft of cobblery, Behrokh Khoshnevis pours cold water on such a fanciful scenario. Before automation, he says, the high cost and high demand for decent footwear meant most people were stuck buying one pair of ill-fitting, sloppily sewn shoes a year.

click here to read more

0 comments


The Next Big Thing in Smart-Home Tech
Friday, January 06, 2017
Written By: NAR

Talk to your home, and it may now hear you. Voice control is the next game changer with smart-home tech. In fact, it may be just the piece that fuels higher adoption of smart-home gadgets.

“By simply saying aloud what they want to happen with their locks, lights, thermostats, and security system, consumers spend more time living and less time managing,” says Jeff Lyman, chief marketing office for Vivint Smart Home, which integrates with Amazon’s Echo. “The experience is pretty magical.”

click here to read more

0 comments


Top 3 Mistakes Agents Make on the Phone
Tuesday, December 20, 2016
Written By: NAR

Why are so many digital marketing companies saying that prospecting over the phone is dead, while they try to sell you over a cold call?

I don’t care that my mom likes to ignore my calls, prospecting on the phone isn’t dead. It can be an effective sales channel when used right. The problem is that most agents are still prospecting on the phone like it’s the 1950s. They use scripts that my grandpa used.

click here to read more

0 comments


Next
menu test