Is Millennial a Dirty Word?
Saturday, April 01, 2017
Written By: Suzanne Gantner

As a baby boomer, I really enjoy working with younger clients, it keeps me on my toes and keeps me young-thinking. I have researched and read a lot of interesting articles about this group called Millennials. I have also worked with many as they are the same ages as my youngest son.

We hear this word all the time, and unfortunately, not always in a good light. Millennials are people born between 1980 and 2000, give or take a year. And currently, they are the movers and shakers of the US Economy; in fact, there are an estimated 66 million millennials affecting the US economy. Contrary to popular belief, they are very well educated and know what they want when buying a home when they are able. According to a 2016 study by the National Association of REALTORS, a lot of Millennials are still saddled with school loans. They want to buy soon and they have certain requirements for when they are ready.

John Schutze, a loan officer with Supreme Lending recently published an article in the Round Rock Leader and said: “Of the 39 percent of non-owners in the survey who said they have student debt, 59 percent indicated they are not very or not at all, comfortable taking on a mortgage. Many previous generations simply didn’t have the same amount of student debt that millennials do now and I’ve definitely seen that in loans I have completed for first-time homebuyers.”

Millennials are very specific when buying a home, they want big and open floor plans that have been updated with the latest products, granite, and fixtures, plus large kitchens that flow into the living room for entertaining.  They don't have time to remodel and/or it's not in their budgets. Additionally, they want offices or a segregated space to work from home.

Location is extremely important to them - they want to walk, bicycle or ride public transportation to nearby restaurants, bars, parks, events, schools. They want to be involved with local businesses, grocery stores (Farmer's Markets), food trucks, live music and other entertainment. 

The homes Millennials like must have Technology and lots of it. They want their toys, iPads, smartphones, laptops to give them instant gratification. They are big on energy efficiency and like all things green.

Finally, I love this niche, they are fun to be with and work with. When marketing to them, you better be on your A game involving Technology. They like to communicate with Facebook, Twitter, Instagram and other social media outlets - they prefer texts and emails for the most part. 86% have smartphones and use them to get immediate info about everything. Sharpen up your social media skills if you plan to attract them, 94% shop the internet for homes and other purchases, so be visible for them

About the Author:
Suzanne is a graduate of Southwest Texas State University (now known as Texas State University – San Marcos). While at SWTSU Suzanne floated the River regularly, attended Wurstfest, joined the Gamma Phi Beta sorority, was an OBI for the Theta Xi's and graduated with an Art Degree. Shortly after, Suzanne was asked to open up the Central Texas Market for the Greensheet paper. In her career, she has worked in many marketing positions in the home building industry, which led her down the path she has come to love. The housing industry was Suzanne’s direction to greatness. She worked my way up in several Fortune 500 Home Builders to the level of VP of Marketing. Those were great jobs and great days. When 9/11 happened, the nation panicked and many jobs were lost due to uncertainty in the market place, including hers. At that time she created her own ad agency - Creative Minds where her clients where the home builders who had let their marketing staff go. Suzanne got her real estate license and started selling and listing in 2003 and never looked back. She loves where she is and what she does. Suzanne serves as the 2017 President of the Williamson Count Association of REALTORS®.


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