Realtors® Continue Focus on Fair Housing, Commemorate 50th Anniversary of Act
Wednesday, April 11, 2018
Written By: NAR

WASHINGTON (April 11, 2018) – The National Association of Realtors® is joining its 1.3 million members across the country to commemorate the 50th anniversary of the Fair Housing Act and further advocate for inclusion and diversity in the nation’s communities. NAR is also recognizing April as Fair Housing Month, with education and events for members and state and local Realtor® associations throughout the month.

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What Happens to Real Estate If Government Shuts Down Again
Friday, February 02, 2018
Written By: NAR

Only two weeks after Congress passed a bill to reopen the federal government following a three-day shutdown, a repeat of that quagmire is looming. The budget bill Congress passed funds the federal government through Feb. 8, when another shutdown is possible if lawmakers don’t agree on a long-term funding before then. What impact will real estate feel should the government close once more?

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What’s Hot: Trends in the Pipeline for 2018
Tuesday, January 02, 2018
Written By: NAR

The big-picture view on housing trends in 2018 center around integrating technology and creating healthy and connected living environments. That’s why building materials, systems, and products that speak to these concerns are expected to generate greater buzz in the coming year.

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Don’t Let Neighbors Downgrade Your Listing
Friday, October 13, 2017
Written By: NAR

It’s a dilemma in which no real estate professional wants to be stuck: snagging the perfect listing in a desirable area—right next door to the neighborhood eyesore. Whether it’s an unkempt property neglected by messy owners or an abandoned home falling into disarray, the ugly house next door can have a real and negative effect on the curb appeal of your listing. Your first instinct might be to ignore it and focus on the home you’re selling But potential buyers don’t have blinders on, and they’ll see the nearby nuisance right off the bat. So it’s best to address the problem head-on. With a little creative thinking, you can keep potential buyers’ attention on your listing and work through objections to any unsightliness next door. Here’s how.

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Consumers Say This Is the Ideal Down Payment
Monday, October 02, 2017
Written By: NAR

More than half of Americans say they would prefer to put 10 percent down on a home purchase rather than 15 percent, 20 percent, or 30 percent, according to mortgage banker American Financing’s 2017 Mortgages in America Survey. The 10 percent down payment option was the lowest among the choices respondents were given in the survey. It also was the most popular choice across generational divides, including millennials, Generation Xers, and baby boomers.

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4 Things You Really Wish Your Sellers Knew
Friday, September 29, 2017
Written By: NAR

You don’t want to hurt your clients’ feelings. But undoubtedly there are a few things that pop up in the course of transactions that you wish sellers already knew, so that you could avoid having some awkward conversations with them. Real estate pros chime in at realtor.com® with some of the top things they wish sellers knew about selling a home, including:

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Client Communications Aren’t One-Size-Fits-All
Thursday, September 21, 2017
Written By: NAR

If you want to break into a segment of the market you’ve never served before, the way you communicate with current clients might not work for the buyers and sellers you’re trying to reach. A new customer base, whether it’s relocating military families, downsizing retirees, or divorced condo seekers, will have a different set of needs and values that you may not be accustomed to and that require specific attention. Even if you think a one-size-fits-all approach to client communications makes you helpful to a wider audience, your business likely won’t grow at the pace you hoped, says Kelly McDonald, a marketing consultant and author of How to Market to People Not Like You.

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Study: FSBOs Net ‘Significantly’ Lower Profits
Monday, August 28, 2017
Written By: NAR

For-sale-by-owners tend to sell their homes for lower prices than homes sold through traditional agents via the MLS, and in many cases below the average differential represented by the prevailing commission rate, according to a new study by Collateral Analytics.

The study examined the price differences between homes sold through traditional agents versus those sold by FSBOs from 2016 to the first half of 2017.

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The True Impact of Home Staging
Monday, July 24, 2017
Written By: NAR

Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.

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Down Payment Myths Prevail
Thursday, July 13, 2017
Written By: NAR

Your clients may be under a false assumption on the necessary down payment they need to buy a home. Four in 10 recently surveyed Americans believe that a down payment of 15 percent or more is needed to purchase a home, according to the National Association of REALTORS®’ 2017 National Housing Pulse Survey, a survey of 1,500 adults nationwide.

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